Why marketers are failing to secure their place at the top table

Why are marketers struggling to prove their value to the c-suite? And does this directly impact their ability to secure a place on the board?

This feature explores the reasons why, including:

  • The rest of the business doesn’t understand what marketing can bring to the table.
  • The board's inability to spot a good marketer.
  • The CMO not being directly accountable for revenue.

This feature has been written exclusively for our b2bmarketing.net members. Membership is free and only takes five minutes to complete.