Why marketers are failing to secure their place at the top table
Why are marketers struggling to prove their value to the c-suite? And does this directly impact their ability to secure a place on the board?
This feature explores the reasons why, including:
- The rest of the business doesn’t understand what marketing can bring to the table.
- The board's inability to spot a good marketer.
- The CMO not being directly accountable for revenue.
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