Why you need to take the next step in your relationship (with HR)

Often – and we’re guilty of this at B2B Marketing too – we spend a lot of time talking about marketing’s relationship with sales, but not with other departments. When David Rowlands, editor at B2B Marketing, recently spoke with Andrew Colwell, marketing director at Fleetsolve, Andrew mentioned that the relationship between the two departments has grown significantly closer over the course of the pandemic, and not without its benefits. With that in mind, David spoke with Andrew and his co-worker Liz Brocken, HR business partner, to learn more.