Working your way to the top

Siddharth Asokan has spent his career working across the world, leading global teams and setting up marketing functions. He shares his advice

What have been your biggest lessons when transitioning between different workplace cultures as a marketing leader?

It’s absolutely vital to take time out, understand the local market and spend time with clients when possible. Nobody can argue with real insights and data from the field.

The other big lesson for me was that you should really keep an open mind and not carry around preconceived notions about certain cultures. Before moving to Finland, a lot of people told me about how difficult it might be to break the ice and build a good working relationship with colleagues. In fact, it was very easy. It was refreshing to be able to speak your mind freely and get to the point without beating around the bush.