Writing an effective B2B case study: A drama in three acts
Curtain up – Making the most of your case study
People like stories, but your case study doesn’t need to be confined to a single linear format. As Louisa Bainbridge, marketing and PR manager at iGeologise states: “When personalising each case study, we go for a mix of formats. We create presentations, files and documents specific to each contact and generate guest blogs featuring the topic. We also encourage our clients to talk on our behalf at events as well as sending press releases from them.”
For a customer further down the funnel, meanwhile, you might consider a more in-depth version of your case study, for instance, a full interview with the customer. You will have already interviewed your customer for quotes in the primary case study, so you can easily reuse this content to give a potential customer more detailed insight into the success not just of your product or service but also your working relationship with the client.
The humble case study is a content staple for B2B marketers. Will Green reveals the steps to take to ensure yours impresses your prospects