Agency survey: Make hay while the sun shines
It's been another good year for specialist business marketing agencies, with all but a small minority reporting significant increases in their gross income figures. Impressive growth was reported by agencies of all sizes, specialisms and locations, reflecting a generally buoyant market with positive clients resulting in opportunities for all. The league table itself has also expanded this year, to provide a better representation of the agency community; yet it is still not exhaustive, with some consultancies declining to provide data.
For the second year running, Gyro International has been recognised as the biggest B2B agency in the UK, with a sizeable gap over second-placed Geoff Howe, although its dominance is bigger if only the B2B income figures are considered.
The recent trend for industry consolidation is reflected in IAS Smarts' and Loewy's improved positions from last year, with the former benefiting from an enormous leap due to the merging of various smaller creative businesses to the core of what was IAS. Meanwhile, Loewy continues the gradual process of expansion through acquisition.