Agency survey: Reasons to be cheerful
Once again B2B Marketing has run its annual survey of B2B agencies. While it is always interesting to see who has done well and which agency is this year's Chelsea winning the premier B2B league title, there are many more stories hidden if you look at the data closely enough.
The survey throws up some interesting results and gives us a good snapshot of the state of the B2B nation, and in what direction we think it is moving.
The first point to recognise is that our universe is expanding. Last year's top 30 showed a total B2B gross income of £76 million. This year, the top 30 provide a gross income of £93 million: a massive 22 per cent increase.