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Attention to detail

Last month we were discussing the basics of business data – and in particular, the sources, characteristics and applications for the various types available on the market.

Remember, in moving towards best practice in B2B relationship marketing, we need to develop a deep insight into existing customers and third party data is key to this.

Admittedly data could be considered boring but it is actually very important in the discovery and insight process, and getting it wrong through misunderstanding some of the nuances could prove very costly indeed.