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BEST PRACTICE: The 7 habits of highly effective web 2.0 sites

Many organizations today are struggling with the knowledge that they need to do more to harness the full potential of their website. Often they are still presenting a loose collection of static web pages to their visitors. They are vaguely aware that this old brochure-ware approach is tantamount to leaving money on the table for the competition to pick up but are unsure what to do about it.  As we look at how better to manage our websites and build trust with our communities we can see many parallels with Steven Covey's recommendations. Covey's seven habits are about communications and relationships. The same habits apply equally to getting the best out of Web 2.0. 

Many organizations today are struggling with the knowledge that they need to do more to harness the full potential of their website. Often they are still presenting a loose collection of static web pages to their visitors. They are vaguely aware that this old brochure-ware approach is tantamount to leaving money on the table for the competition to pick up but are unsure what to do about it.  As we look at how better to manage our websites and build trust with our communities we can see many parallels with Steven Covey's recommendations. Covey's seven habits are about communications and relationships. The same habits apply equally to getting the best out of Web 2.0. 

Many organizations today are struggling with the knowledge that they need to do more to harness the full potential of their website. Often they are still presenting a loose collection of static web pages to their visitors. They are vaguely aware that this old brochure-ware approach is tantamount to leaving money on the table for the competition to pick up but are unsure what to do about it.  As we look at how better to manage our websites and build trust with our communities we can see many parallels with Steven Covey's recommendations. Covey's seven habits are about communications and relationships. The same habits apply equally to getting the best out of Web 2.0.