BEST PRACTICE: Adding the value to research
Now, more than ever, it is not enough for research agencies to simply offer their client a commodity service. In fact, I have always believed that you should add value. By doing so, the agency stands out from the crowd, offering a far more meaningful result for the client. The work that is being done becomes more stimulating and exciting for the agency.
More importantly, it leads to a more meaningful relationship. In this increasingly competitive marketplace actionable advice is imperative to add value for the client. Like anything in life and commerce you cannot do this by chance; you have to think through what you do and how you do it. For many years BPRI has believed that best practice principles must guide how we add value when our clients are commissioning B2B research.