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BEST PRACTICE: Are you ready for PR?

Do you know what people think about your company? Its aims, achievements and reputation? Its ambitions for the future? Not just your clients but your staff; and anyone whose opinion can help ensure the future success of your enterprise?

If the answer to any of the above is 'no' or even 'well not exactly', there is almost certainly a void where PR should be. However, it demands insight, application and imagination.

A positive public profile is vital to the commercial viability of any organisation, whatever the sector. But to be perceived in a positive light by target audiences, is rarely a happy accident. Building an image is a careful process of discreet messaging and strategic communications.