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BEST PRACTICE: The changing face of telemarketing

We all know those nuisance calls asking who is responsible for travel insurance in your company - when you've no idea and are busy replying to hundreds of emails - don't make you think kindly of a brand.

But, alongside the advent of new technology and the inexorable rise of digital marketing techniques, telemarketing is quickly evolving. Lead management software and techniques have made prospect-targeting easier, and the phone offers that all-important element of human interaction too.