BEST PRACTICE: Competitor analysis - Know your enemy
Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers.
Richard Bush, MD at B2B marketing agency Base One, says, It's amazing how often prospective clients tell us they don't know much about their competitors. At best, they'll give us a list of websites; at worst they'll say they don't even know who their competitors are.