BEST PRACTICE: Corporate hospitality

We investigate corporate hospitality and how B2B marketers can use it successfully  

What exactly springs to mind when considering corporate hospitality – fancy a pint? Probably not. However, does simply treating your clients to lunchtime drinks fall under the hospitality umbrella? It may be that the only idea many companies have of corporate hospitality is taking 10 of their most respected clients to dinner or booking a hospitality box at a major sporting event. But there's more to hospitality than plying clients, prospects and journalists with wine and canapes, convincing them of your new business strategies whilst at the same time slowly but surely inebriating them.