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BEST PRACTICE: Database outsourcing

Answer these 10 questions before outsourcing your data and data management to third parties

Client marketers are increasingly outsourcing their data and data management to third parties. This can save the company time and make the database work far more effectively, that is, if you choose the right data partner.

Rushing into an arrangement with a company you know little about can be more detrimental than letting the database stagnate in-house as it could lead to fines, the prospect of getting sued and, or losing all of the data. To safeguard against these worst-case scenarios it's best to learn as much as possible about the company, its policies and practice. Understanding these issues can make the difference between a happy or a disastrous relationship with a bureau or other data partner.

And what better way is there to get answers than asking the right questions?