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BEST PRACTICE: Deciphering data law

Everything B2B marketers need to know about data regulations 

In spite of its name, the Data Protection Act (DPA) was passed not to preserve data, but protect people. It regulates what information may be kept about identifiable individuals and dictates how such information may be used.

Everyone using information about identifiable individuals in their everyday work is subject to the DPA. You don't need to be doing data-related jobs for the law to apply and how you store information makes no difference. B2B marketers may be targeting businesses, but they are dealing with identifiable individuals within their marketplace. Any data about their contacts are therefore subject to the DPA.