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BEST PRACTICE: Getting market research right

For B2B marketers, market research analysis should populate the proverbial black book, comprise “the Knowledge”, form the notes on the marketing hymn reality, it doesn't.

However given a greater understanding of research and how it can be conducted – online, with or without an agency, at exhibitions – and to what end, might persuade more B2B marketers to consider this more seriously and holistically. The following 10 points cover all aspects of market research from the basics to the brand and from budget to brief.