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BEST PRACTICE: The golden rules of B2B email marketing


There is no doubt that business-to-business marketers are increasing their investment in email marketing and sending more emails, more frequently than ever before.

However, as the medium grows, so do the problems of cutting through the clutter in a target customer's inbox. To use this cost-effective medium successfully, it is vital to see it as part of your wider communication activities, and to integrate the insight obtained from email to build a better understanding of your customers and prospects generally.