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How to improve the environmental performance through direct marketing strategies

The DMA is now being set recycling targets by DEFRA, the department for environmental and rural affairs, the first of which is to recycle 30 per cent of mail by the end of 2005; hence it is in everyone's interest to play their part.

There are an increasing number of ways to carry out green marketing, but the key is education. Decide what your environmental plan is going to be and advise personnel of your goals. Staff, clients and suppliers can all be involved in devising a strategy that suits all parties. This will enable a more streamlined operation and ensure the most effective plan of action for your business.