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BEST PRACTICE: How to kick start your social networking with blog

With the darling of social media at this moment in time still being Twitter, it is easy to forget that Twitter is based upon the key attributes of blogging.

So this month I am revisiting 'ye old faithful' blog. Why? Well, for those of you looking at ways of maximising social media marketing, it is important to have a solid foundation for all your other related efforts. The blog platform can provide this. Your corporate blog, if used correctly, becomes more than just an area to publish thoughts or latest company news, slightly reworded to sound conversational, and becomes a launchpad for listening and engagement.

Blog 'conversation strategy'
This goes beyond what topics to post about, how regularly you should post and tone of voice. It's also necessary to follow industry or competitor blogs, to consolidate their feeds into your RSS reader and to read them regularly.