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BEST PRACTICE: New laws impact on B2B marketing

Legislation governing what is permissible when advertising and marketing to businesses and consumers has just undergone radical and wide-ranging change.

On May 26 2008, two new Regulations came into force in the UK – the Consumer Protection from Unfair Trading Regulations 2008, and the Business Protection from Misleading Marketing Regulations 2008, between them representing the biggest shake up in this area for over 20 years.

The purpose of the new laws is to harmonise the implementation of advertising and marketing activities across the EU, offering one consistent legal framework across all member states so as to define and outlaw all unfair commercial practice.