BEST PRACTICE: New year recruitment
To some marketers, the weekly trade publications are essential reading. To most of those who have grown tired of marketing for Brand X and feel they've got just what Brand Y needs, the job ads are a useful place to stop and browse.
However, for B2B marketers hungry for something new, the weeklies arguably the pre-eminent recruitment channel can often be a depressing read. There is a paucity of good B2B marketing roles in these jobs pages.Matt AndersonCan it be that Marketing and Marketing Week reflect the true state of the market? Are there really so few opportunities in B2B marketing?