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BEST PRACTICE: Start spreading the e-news

Does your neighbourhood have a hose-pipe ban? It has been a long hot summer and your sales pipeline is looking dry. What can you do to cool your boss? One solution is to write an e-newsletter.

Writing - like walking - costs nothing and is good for you, potentially providing you with incredible returns. It could drive more business to your company from existing to new clients. Everybody who has signed up to receive your newsletter has given you a dedicated two-way line to talk to them.

Even if they don't open your emails, each communication is still working for you. Most people will remember the 'from address', i.e. your brand.