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BEST PRACTICE: Top five marketing blags

Having recently launched my own business after years of 'working for the man', I've come to appreciate the value of a good deal. To put it more succinctly, I've become a bit of a tight-wad and I now understand why clients constantly moan, “does it really have to cost that much?”

It's not that I've gone native and am now slashing my rates (heaven forbid), but I do understand the small business mind-set, particularly of those just starting out or operating on small budgets.

Which is why I thought I'd share my best 'marketing blags' with readers of B2B Marketing. Clearly, these are aimed at those of us who have more sense than money, but anyone is welcome to use them. I have to say that these are not all my own ideas, most of the better ones were dreamt up by my business partner Nik Done and others have come from mates who run a variety of businesses up and down the country. So here we go...