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BEST PRACTICE: Top tips for email marketing in a recession


You don't need to look far to realise it takes a savvy marketer to weather this storm. With the latest reports indicating that marketing budgets are continuing to fall (The Q3 Bellwether report highlights 35% of marketing budgets are being revised downwards), I think it's time for marketers to really look hard to see how their budgets can be maximised.

It's a time when every penny counts and only the most effective and provable channels are being used, so - step forward email marketing!
In the B2C world email is widely regarded as the most effective form of marketing spend, with campaigns generating upwards of £25 for every £1 spent. Although popular with B2B marketers, the email hasn't had the same impact on the bottom line.