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BEST PRACTICE: Variable data print

Simple ways to personalise your B2B marketing communications

Like many things in life, achieving the nirvana of personalised, one-to-one communications has its pain points. As an agency committed to challenging conventions in B2B marketing, we wanted to share with you our experiences, thoughts and best practice over the past 18 months with a view to helping you (client or agency) stimulate responses and enhance relationships with your customers.