BEST PRACTICE: Website development
In the current state of the economy, businesses face budget cuts and we are all under pressure to eke out better results from diminishing resources. One of the most startling examples of this is the reluctance of the purse-holders to sanction investment into major new website projects.
Yet we know that digital marketing is measurable and businesses risk being left behind as competitors steal a march on them with their embrace of web 2.0 technologies and social media.
If anything, the necessity to invest now is greater than ever, and businesses that will come out of the downturn the strongest will be those that are regrouping and investing right now.