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BEST PRACTICE: Winning awards

Winning is good for business. It gets you noticed – by the press, your peers, your customers and prospects – and gives a huge morale boost to everyone who has worked on the successful entry.

Debra Nightingale, director of communications at P&MM, says, “Winning a prestigious industry award in the B2B arena is not dissimilar to winning an Oscar or BAFTA.” Yet as with any other piece of marketing, choosing which awards to go for and putting together a successful entry needs careful planning.

In their broadest sense, awards fall into one of three categories: Competitive awards run by trade associations or trade publications; industry/company rankings; or best practice standards.