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BEST PRACTICE: Is your email creative ready for Outlook 2007?

  Kath PayOutlook 2003 and Outlook 2007 combined, now have the largest single market share for email clients in the business world, with 36% of email users reading email in one or the other, according to a new report by Fingerprint,( the email client statistics service.

This isn't just a factoid you can amaze your fellow marketing friends with over the next round of drinks, however. It means that a third or more of your list is not seeing your email properly, if at all, if you haven't upgraded your message design to accommodate many challenges and rendering deficiencies.

However, once you do upgrade your design, your emails should look and operate better in other email clients as well.