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The Cash column

For those of a nervous disposition, turn away now. I'm going to use some words that should never be seen in the pages of this magazine.

Oral B-Pulsar. Kia. Shake 'n' Vac. Ferrero Rocher. NorwichUnion. Direct Line. L'Oreal. Okay, you can look again.

Big consumer brand names with one thing in common: by general consensus, their ads are best-known for being annoying. But they work, over and over again, which means that even if they're arguably bad for the brand, they're great for sales.