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The cash column

In case you hadn't noticed, it rained a lot in June. Officially, it was the wettest one since records began.

I don't know why that should have surprised me. A quick check back over recent years shows June's weather is incredibly changeable: take 1975, for example. June 2, 1975 saw a Derbyshire-Lancashire cricket match abandoned for the day because of snow. Three days later, and the country sweltered in near-record heat.

Given our weather, how on earth should companies market seasonal products? I don't mean Christmas trees and Easter bunnies – I mean icecream and raincoats. Products where the window of opportunity can slam shut in seconds. In the 90s Tokyo had vending machines dispensing hot drinks in winter, cold drinks in summer. That's fine when the weather's predictable, but what about the UK?