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Closing the void

If you mention the words purchasing or procurement in a marketing services arena you will probably find you get a very mixed reaction. Purchasing could be called something of a 'hot topic' in the marketing services industry at present and however heated the debate becomes, there is no doubt it's here to stay. Depending on who you listen to will depend on whether you believe the future to be rosy or an uphill struggle with no end in sight.


Purchasing, as a business discipline, has itself been through many changes in the past 30 years or so. In the 1960s and 70s the approach taken by professional purchasers was adversarial, with a very clear 'them versus us' attitude. This led the purchaser to battle constantly with the supplier basing the relationship on buying at the lowest price possible and not a lot else.