You are here

Communicate to elevate

If you've followed the instructions to date, you will have:Profiled and segmented customers and gained some insights into purchase behaviour; a greater understanding of their value, what they are likely to buy next – and what to invest in securing them as customers; defined and licensed the core of a prospect pool; gained a good understanding of what they are likely to buy and when; A clear understanding of what to invest in acquiring them.

With all this you are well on the way to building success but now you've got to make it happen; both in terms of designing the communications, formulating contact strategies and choosing media channels.

In my opinion, this is where your investment in analysis is leveraged even further – as if you've chosen the right supplier – all of these questions can be answered using the insights from the analysis and profiling performed.