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Cross-border research

Tony Blair, told Newsweek last year, “The New World economy we find ourselves inhabiting is indifferent to tradition and past reputations. Success will go to those companies and countries which are swift to adapt.” He added that the Chinese economy is growing three times faster than the UK's and the emerging economies of Asia and South America are “seizing the opportunities” and “transforming their societies”.

The B2B sectors within these markets are set for rapid expansion. The services sectors of the Indian and Chinese economies grow at 60 per cent and 40 per cent plus per annum respectively. The demand for market research into emerging markets increases each year, but B2B markets are harder to research than consumer markets.