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CTPS: Ignorance is bliss, say marketers

A significant proportion of B2B marketers remain ignorant of the issues and implications of the Corporate Telephone Preference Service (CTPS) two years after its implementation, according to new research by B2B Marketing and The Telemarketing Company. The results will be seen by many observers as a damning indictment of the CTPS, together with its aims and objectives.

Forty per cent of respondents stated they were not confident their telemarketing activity was conducted within the requirements of the CTPS, a figure that rises to 47 per cent when only considering active telemarketers.

Over 20 per cent of B2B telemarketers described their understanding of the actions required for CTPS compliance as 'poor', whilst an overwhelming 82 per cent believe the campaign designed to drive awareness of the CTPS and its implications has not been effective.