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Blogging is big business. According to research by Universal McCann earlier this year, 184 million people worldwide have started a blog while 346 million people have read one. In terms of people who use the Internet, 77 per cent have read blogs.

It's a phenomenon that started across the pond, the term blogging being a contraction of the term 'web log' that, in essence, is an online diary where people set out their thoughts and opinions.