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Handled well, a B2B viral can engage your audience like no other form of advertising. Misjudge it and it can leave you looking like your dad dancing at the Ministry of Sound.

So, how do you ensure your brand doesn't end up the laughing stock of YouTube? How do you measure your audience's reaction, and how do you ensure that your viral… well, goes viral?

1. Set brand boundaries
Are there company assets or themes that creative should avoid?
Where are your limits creatively? It can be helpful to review existing virals together with your viral team and discuss what feels right/wrong for your brand/target audience