You are here

DIGITAL MASTERCLASS: Protecting your domain name

Whether developing a new brand or growing or protecting an existing one, a domain name strategy is vital. It can be catastrophic if a competitor (or trouble-maker) registers a domain name containing either the complete brand name or a clearly linked version of it. Equally, it can be hugely frustrating if you have spent time and money coming up with a marketable brand, only to find that someone has opportunistically registered that domain.

You should be able to negotiate with the registered holder of the domain to purchase it from them for a relatively reasonable price. What are your options though, if you are dealing with someone who tells you that either the domain is not for sale or wants to charge an exorbitant amount?

Before you make contact you should assess what rights you have to the domain. The key questions here are: