DIGITAL MASTERCLASS: YouTube
Online video is revolutionising media consumption, with one in 35 UK Internet visits going to an online video site. YouTube is at the heart of this activity. It is the second most-visited destination for business-related searches after Google, with 1.5 million business-related searches daily. YouTube reaches half of online UK small business owners, which represents more than seven times the reach of FT.com. What's more, studies suggest that 25 per cent of C-level execs prefer video to text. So how can we capture the opportunity that YouTube offers?
1. Upload all video assets
Don't hide your videos. By uploading them to YouTube, you open up your content to an audience who will find, watch, share, and distribute it for you. Key tips include:
2. Create great content