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Dont buy 3rd party data without asking these 5 critical questions first

Using third-party data can be beneficial but you have to ensure the data is suitable for you. We reveal the five questions you should be asking your data provider

Data has become an integral part of the marketing mix in recent years. As a result the two questions asked most frequently by B2B advertisers are: ‘How do I know what ‘good’ data is?’ and ‘Does data buying rely on a set campaign goal?’