Don't talk your way out of a relationship with your customers
Do you think B2B marketers want to be the weirdo at the party that everyone avoids?
I've been thinking about the language we use recently. It started when I was idling away online last weekend; looking at cars in fact. And I came across this beauty: The new Audi A6 is an extremely progressive car, particularly in its impressive emotive qualities.' In other words, it demonstrates its progressive character from the very first glimpse one has of its body - and when it is driven, this visual fascination is borne out by contact with its stimulating inner values.