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Getting warmer with PRM

If you have closely followed my instructions in this column to date you are now well on your way to witnessing some amazing results through your newly refined marketing strategy.

The principle of right person, right time with the right proposition should mean that you will begin to witness greater ROI then you have ever seen before. And in achieving this you have overcome some complex issues surrounding business data.

However, to get the maximum results we need to take a closer look at some of the points touched on last month; namely how to truly develop a prospect relationship marketing (PRM) strategy.