Happiness in magazines
It is a known fact that businesses selling to other businesses find it much harder to communicate with their customers than businesses selling to consumers. This is often attributed to employees moving around a lot, businesses changing addresses and the fact that thousands of businesses never actually come face-to-face with their business customers. What this creates is an environment where businesses find it extremely difficult to assess which communication channels to utilise that will enable them to maximize the effectiveness of their relationship marketing.
We've seen the communications landscape change dramatically over the last few years and there is no doubt that direct marketing including both direct mail and email marketing have become increasingly popular tools for both customer acquisition and retention in the business sector. But many businesses are not yet making the most of the portfolio of platforms available to them.