How to: Acquire and retain your customers

Tink Taylor, founder and president, dotmailer, talks us through his top tips for B2B customer acquisition and retention

Acquiring new customers is essential for any company wanting to grow, but it’s only half the battle. Retaining customers and keeping them on your mailing list is a different challenge entirely. That’s why I’ve put together five tips for B2B companies looking to build a new customer base and retain an existing one using simple and cost effective tricks.