HOW TO: Align marketing strategies to customer engagement

Five key ways that you can align your marketing strategies to customer engagement

Customers are more sophisticated, demanding, and vocal than at any point in history. It is clear that there is a social change taking place in the way customers listen to and engage with brands and businesses. As such, businesses need to ensure that their marketing strategies align with understanding their audiences and customers. Communicating and engaging with customers should be the strategic and tactical goal of all brands and organisations.