How to: Approach a brand strategy

A USP isn’t enough to make waves in your industry. Tori Atkinson, marketing blogger for Digitalab, reveals what marketers need to focus on to develop a successful brand

When it comes to the world’s biggest, best and boldest brands, there are more than a few common denominators. And by striving to embody these key qualities, you can transform your business into an industry-leading brand.

The following tips will help you create a strategy for your brand’s industry success.