HOW TO: Be compliant with data legislation
What B2B marketers need to know about data regulations
One of the most common misconceptions about the scope of Data Protection legislation is that it does not apply to the processing of business data. However, the definition of personal data in the Data Protection Directive is very wide: Personal Data shall mean any information relating to an identified or identifiable natural person'. Identifying factors include not just personal characteristics but economic ones as well.
The arrival of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) covering email and SMS has brought another layer of possible confusion for B2B marketers. Only some classes of business contacts are within the PECR definition of an individual subscriber'. The definition includes those who work for sole traders or non limited partnerships, but not those who work in corporates or public service employees.