How to: Become a customer experience leader on social media

Mike Hughes, director at PeopleTECH consulting, shares four tips on becoming a customer experience frontrunner on social media

The past five to 10 years have seen consumers become more empowered than ever before. Buoyed by increased choice and how easy it is to change products or services, they’re ready and willing to take their custom elsewhere if the customer experience is not as they feel it should be.

Gradually, this is becoming the way of things in the world of B2B too. It is simpler than ever to take business to another provider, and B2B brands are focusing far more on customer experience than ever before.

Here are four ways to become a customer experience leader on social: