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HOW TO: Best protect your data

Protecting your customer data from falling into the wrong hands should be at the top of every business’ agenda. Simon Bowker, UK managing director at eCircle provides tips on how to keep your primary asset safe

Data is an essential part of the modern marketers’ toolkit but it can also be challenging to manage and protect. The security and privacy of customer data should be a top priority for every single company that is active online and storing business data. Email can be particularly vulnerable as many businesses use sophisticated segmentation and targeting campaigns that involve keeping a lot of data on file.

It is critical that businesses take the necessary steps to protect their data, or face the very real and potentially extremely damaging consequences. Suppliers, agencies and brands must advocate best practice with a clear data policy and a well communicated data strategy in place. To protect your customer data, follow the best practice guidelines below.