HOW TO: Better engage with stakeholders through online reporting

Moving your annual report online is an excellent way to communicate to stakeholders and customers, says Steven Mitchell, director at Tayburn

The annual report is the definitive corporate guidebook, packed full of facts, figures and forecasts disclosing everything we need to know about the state of a company. It plays a vital role in communication, but over the years its size has increased considerably in response to pressures to report more transparently. But with the advent of the digital age transforming just about everything in business, is it time to review how we communicate with stakeholders?

Whether we like it or not, things are moving online and annual reports are one of them. But moving corporate data online needn’t be a shock to the system. Rather it should be viewed as a migratory move towards a two-way relationship with stakeholders, and a natural progression for any forward-thinking organisation.