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HOW TO: Build effective relationships with SMEs

SMEs are a lucrative audience but their diverse nature means they can be difficult to understand. Robert Gorby, marketing director at Powwownow, offers five tips to improve your relationships with SMEs

Strong relationships have always been at the heart of successful business with SMEs. It is therefore important not to take these for granted and leave them at a superficial level. Investing a little more time to build deeper, longer-lasting relationships will guarantee return on investment is longer term.

Here are five steps for ensuring SME relationship satisfaction: